This week The Jerusalem Post had a story with the title: The real problem behind Israel’s dismal PR. I found the first paragraph amusing: Israel’s public image today is dismal. As Elie Wiesel once joked, “Jews excel in just about every profession except public relations, but this should not surprise us: When God wanted to…
Moses, Israel and Public Relations Read More »
One of my favorite public relations professionals is Joan Stewart, who has a business called The Publicity Hound that helps other public relations professionals do better work. Her blog has this post: How to work with a PR firm: 15 do’s and 8 don’ts, and I’d like to add look at a few of the “don’ts” more closely:
Give PR Professionals some RESPECT Read More »
All aboard the Jelly Belly Express with Tom and Elizabeth Recently, I was on vacation with my family in Racine, Wisconsin. The great thing about small towns near Chicago is that they can be as interesting as Disney World for our 22-month-old daughter. On the way home we stopped at Jelly Belly for
The Importance of Jelly Beans in Today’s Legal World Read More »
This week, I had two meetings at a legal trade magazine where the reporter interviewed my clients from different law firms for two profile stories. I sat in the room quietly, listening as my clients shared their experiences as attorneys. I enjoy sitting in on these meetings because I often learn something new about my clients.
When a Lawyer’s Reputation Can be Damaged by Public Relations Consultants Read More »
Working with both IP and PI attorneys has helped our agency get a complete view of legal marketing. And both now have a news hook to weigh in on, and possibly cash in on the BP oil crisis. Intellectual property lawyers who specialize in green technology and alternative energy have a golden opportunity to help their
Some time ago back in my wild youth, I found myself getting drunk three nights a week. What was the cause? Too much alcohol. A pretty simple cause and effect equation. Good news. I don’t drink anymore (and if you want to know the story of how that happened, drop me a line at tc@tcpr.net.
Can you remember what a phone book looks like? Could you underline the names of the people who are worth over a million dollars? Not likely, since the wealth of each person is not listed. That’s one of the big jokes with many public relations professionals. Public relations agencies subscribe to media databases (phone books) and randomly send out generic emails
Law Firms’ Public Relations Agencies Should Act Like eHarmony Read More »
Our agency just had its fourth intern finish her program with TC Public Relations. Jessica’s leaving was bittersweet. Bitter because our interns do very important work that helps the account executives get the job done and sweet because we celebrated her time here with an ice cream cake. I remember my first internship. I was
Interns BTI (Before the Internet) Read More »
I’ve been searching for something related to public relations that will transcend time and technology and I’ve FINALLY FOUND IT: lawyers’ opinions. Over the years, there has been a polite conflict between corporate public relations professionals and corporate lawyers. These two friendly adversaries debate whether t0 stay quiet verses almost absolute transparency, which the public
True or False: Corporate Counsel is to Social Media Like Oil is to Water Read More »
I recently heard the term “entrepreneurial journalism,” which is the concept that online writers and reporters get paid based on the number of clicks on their stories. When I was a kid, I remember television and radio shows asking audiences to send in cards and letters for contests and audience feedback. I supposed that if
Demand Your Media …NOW!!! Read More »
