Has anyone ever called you by the wrong name? Did you feel misrepresented, like they didn’t really know you? When it comes to your brand’s “good name,” it is a much bigger deal. A “good name,” or reputation, is one of the most important things an organization can cultivate. It is more desirable than great…
If You Don’t Manage Your “Name,” The Public Will Manage It For You Read More »
Recently, Gene Marks wrote in Forbes about “Why The Apple Watch Debut Is Worse For Apple Than Glass Was For Google,” saying that sales are down and people haven’t found the need to use it. There’s something else about the Apple Watch that is troubling. Shortly after it debuted, the New York Times announced that it was
Watch the News Disappear Before Your Eyes Read More »
It seems like all the money in the world can’t buy good publicity. In Forbes, Agustino Fontevecchia did a round-up of infamous highlights from the lives of the Getty family in “The Great Getty Curse.” Paul Getty was at one time the richest man in the world, so it seems with that success would come
Money Can’t Buy Off a Curse Read More »
LinkedIn is the most effective platform for business development, networking, and professional development for attorneys. According to an In-House Counsel survey, “LinkedIn leads all other social networks in professional usage and perceived credibility….” While LinkedIn may seem complicated to navigate, here are some ways to use profiles more effectively. 1 – Clean it up. Your photo should
Lawyers Should Love LinkedIn Read More »
Some people think the first page of a Google search has the power of God. They hope and pray their business name appears on the first page and rejoice when it does because thinking thier business is set for life. Reputation management seems to boil down to the top of a web page. When I did
Reputation Mismanagement Read More »
