Public relations solutions can be simple. Reporter Chris Lusvardi illustrated this point in the Herald & Review newspaper when he described how a man used a low-tech mode of transportation to get to a courthouse in Decatur: he rode a horse. Attorneys can take away three principles from this man’s resourcefulness (which ended up getting…
When Horsing Around Works Read More »
You shouldn’t have to wait for a public relations crisis to create an effective publicity plan. You can develop a successful public relations strategy anytime, even when there doesn’t seem to be any breaking news. Here’s a “crash course” of four tips you can start working on right now: 1 – Ask yourself these three
A Publicity Crash Course Read More »
In the Washington Post, it was reported that social media is no longer a fad in the legal industry. The story referred to a study that found “about 40 percent [of law firms] said blogging and social networking initiatives have helped the firm land new work.” Recently, a study at the American Bar Association revealed more
Lawyers Measure Their Words (and Need To Also Measure Public Relations Efforts) Read More »
Are you ready for a crisis? Even if you think you’ve done nothing controversial, serious allegations or a lawsuit leaked to the media can put you or on the defensive. It might not matter if you are innocent, the negative publicity along the way might ruin your reputation. In one example, Lumber Liquidators went to
Attorneys Can Break Through a Crisis with Effective Communications Read More »
Recently, Gene Marks wrote in Forbes about “Why The Apple Watch Debut Is Worse For Apple Than Glass Was For Google,” saying that sales are down and people haven’t found the need to use it. There’s something else about the Apple Watch that is troubling. Shortly after it debuted, the New York Times announced that it was
Watch the News Disappear Before Your Eyes Read More »
Research from Gallup puts into question the credibility and ethical standards of lawyers. In one of their recent surveys, attorneys ranked just three positions above car salespeople in honesty/ethics. This demonstrates why it’s important for attorneys to manage their reputations so that people who look at them will positively differentiate them from the crowd. Here
Building an Attorney’s Reputation Read More »
It seems like all the money in the world can’t buy good publicity. In Forbes, Agustino Fontevecchia did a round-up of infamous highlights from the lives of the Getty family in “The Great Getty Curse.” Paul Getty was at one time the richest man in the world, so it seems with that success would come
Money Can’t Buy Off a Curse Read More »
When a company makes a mistake, they want public relations professionals to fix the problem. Unfortunately, sometimes mistakes can’t be fixed, even with the best pros on the planet. The Irish Times has an article about how the Ontario Teachers’ Pension Plan is upset because one of its investments has gotten bad press. The organization owns a
Public Relations Agencies as Punching Bags Read More »
An attorney may have a law degree, credentials, and lots of CLE training, but it’s all not enough if the person makes unwise, embarrassing decisions. Mark Wilson wrote about attorney Jennifer Gaubert, whose behavior is sending her to jail in his blog post, “Drunk Lawyer Who Groped Cabbie Convicted of Criminal Mischief”. The lawyer took
New CLE’s for Lawyers: Clumsy Loser Exploits Read More »
There’s a saying that you should be careful for what you wish for, but what’s even more important is to be careful what you promise. Leah Beno reports at KMSP-TV in Minneapolis that Target promised about 40 people new jobs, then those new hires were told two weeks before they were supposed to start that they
Target Misses the Mark, Again, and Again, and … Read More »
