Working with both IP and PI attorneys has helped our agency get a complete view of legal marketing. And both now have a news hook to weigh in on, and possibly cash in on the BP oil crisis. Intellectual property lawyers who specialize in green technology and alternative energy have a golden opportunity to help their…
Some time ago back in my wild youth, I found myself getting drunk three nights a week. What was the cause? Too much alcohol. A pretty simple cause and effect equation. Good news. I don’t drink anymore (and if you want to know the story of how that happened, drop me a line at [email protected].
Our agency just had its fourth intern finish her program with TC Public Relations. Jessica’s leaving was bittersweet. Bitter because our interns do very important work that helps the account executives get the job done and sweet because we celebrated her time here with an ice cream cake. I remember my first internship. I was
Interns BTI (Before the Internet) Read More »
I recently heard the term “entrepreneurial journalism,” which is the concept that online writers and reporters get paid based on the number of clicks on their stories. When I was a kid, I remember television and radio shows asking audiences to send in cards and letters for contests and audience feedback. I supposed that if
Demand Your Media …NOW!!! Read More »
With health care reform in shambles, the leader of Iran denying 911 ever happened, and Lady Gaga not in the news in the last five minutes, I decided I needed someone else to give me a chuckle for my blog. So here are a few funny quotes related to PR: “Some are born great, some
A History of PR Laughs Read More »
Attorneys belong to everything from bar associations to industry organizations connected to their legal practice. However, I say they need to follow the lead of Los Angeles gangs. The Associated Press reported that law enforcement officials say that gangs use Facebook and Twitter to share information, including information that helps agents identify gang associates and
Lawyers Need to Join Gangs Read More »
I never thought I would combine my name with these two performers; Madonna is someone I followed during my wild years (side note: My birthday is coming up and she will always be older than me). What made Madonna appealing was how she effectively combined genuine talent with publicity stunts with a constant mix of
Madonna, Lady Gaga and Tom Ciesielka Read More »
Around the holidays, I had a great conversation with Kevin O’Keefe who is best known as the brains behind lexblog. When he saw that I quoted him in a previous blog, he reached out to me and we pursued setting up a phone conversation. We did everything right. My blog linked to his website, he
Why So Many Lawyers are Failures Read More »
One of my colleagues, Bill Moller sent me a link to a posting: 2o Winning Elements of a Viral Campaign. At the top of the list were topics on humor, edginess and brevity. It’s funny because when I mentor public relations professionals, I always share the three things that usually gets publicity are connected to
The 100 Year Old Virus Read More »
An article in the New York Times made the rounds about lawyers that have made online social media part of their legal strategy. However, many have failed to recognize the risks they face when they forget limits set by the codes of conduct in their respective states. Amazingly, the article points out that even some
Bar Tenders and Loud Mouth Lawyers Read More »
