legal marketing

Liability for Lawyers on Social Media

Social media can be a liability for attorneys. Yet, many have yet to master the rules to stay out of trouble. Using social media in a legal setting is a serious issue that it is being researched. A study was conducted titled “Ensuring an Impartial Jury in the Age of Social Media” for the Duke…

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Lawyers Should Love LinkedIn

LinkedIn is the most effective platform for business development, networking, and professional development for attorneys. According to an In-House Counsel survey, “LinkedIn leads all other social networks in professional usage and perceived credibility….” While LinkedIn may seem complicated to navigate, here are some ways to use profiles more effectively. 1 – Clean it up. Your photo should

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Facebook – A Hairy Liability for Lawyers Working with the Media?

I read some good advice on the Slaw blog about a partner of a law firm who was “friends” with a reporter on Facebook. The reporter wanted a good picture of the attorney, and dug through Facebook to find one. Luckily, the photo wasn’t embarrassing, but can you imagine if it were? Not only would

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Behave Lawyers, Or Else!

I read an interesting post at Above the Law about judges who have “punished” misbehaving attorneys by inviting them to a “kindergarten party” and “a ‘special’ emergency refresher course in first year ethics and civility.” It’s an obvious case of a “shame-on-you” discipline program, and both of those special “invites” sound like harsh reactions to immature

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Do You Really Need a Public Relations Degree to Be a Lawyer?

When I was in college, there really were no formal degrees in public relations. Most professionals had degrees in English, Journalism or Communications, like I did when I graduated from the Rochester Institute of Technology. Yet, a “fake” lawyer managed to practice law after posing as an attorney and handled more than 60 cases without a law degree.

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The Importance of Jelly Beans in Today’s Legal World

 All aboard the Jelly Belly Express with Tom and Elizabeth  Recently, I was on vacation with my family in Racine, Wisconsin. The great thing about small towns near Chicago is that they can be as interesting as Disney World for our 22-month-old daughter. On the way home we stopped at Jelly Belly for

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Law Firms’ Public Relations Agencies Should Act Like eHarmony

Can you remember what a phone book looks like? Could you underline the names of the people who are worth over a million dollars? Not likely, since the wealth of each person is not listed. That’s one of the big jokes with many public relations professionals. Public relations agencies subscribe to media databases (phone books) and randomly send out generic emails

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