law firms

Redefining-Legal-Branding-Strategic-Differentiation-from-the-Crowd-

Redefining Legal Branding: Strategic Differentiation from the Crowd 

by Tom Ciesielka Being the first to get attention is often considered a prized commodity but may not always work out well for law firms. In the Bible, when the prophet Samuel came to Jesse of Nazareth to anoint one of his sons as future king of Israel, he looked right past the first ones

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Liability for Lawyers on Social Media

Social media can be a liability for attorneys. Yet, many have yet to master the rules to stay out of trouble. Using social media in a legal setting is a serious issue that it is being researched. A study was conducted titled “Ensuring an Impartial Jury in the Age of Social Media” for the Duke

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Lawyers Lie and Other Truths About Attorneys

Inside Counsel has an article called “37% of people say lawyers have ‘very low’ ethical standards” and the title really says it all: too many attorneys do not have a good reputation.  The article gets that statistic from a Gallup poll that was conducted earlier this month, and even though we’re almost at a new

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Facebook – A Hairy Liability for Lawyers Working with the Media?

I read some good advice on the Slaw blog about a partner of a law firm who was “friends” with a reporter on Facebook. The reporter wanted a good picture of the attorney, and dug through Facebook to find one. Luckily, the photo wasn’t embarrassing, but can you imagine if it were? Not only would

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Making a Mess of Your Law Firm

While law firms are considered a “conservative” professional service business, they seldom always represent conservative issues or at best, neutral ones. The law, like anything else, is politically charged. Think “liberal” ACLU attorneys versus “conservative” ADF lawyers. Which brings me to Katherine Franke’s article at The Huffington Post titled, “King & Spalding’s Self-Made Mess.” Ms. Franke

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Law Firms’ Public Relations Agencies Should Act Like eHarmony

Can you remember what a phone book looks like? Could you underline the names of the people who are worth over a million dollars? Not likely, since the wealth of each person is not listed. That’s one of the big jokes with many public relations professionals. Public relations agencies subscribe to media databases (phone books) and randomly send out generic emails

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