Public Relations Articles

French Bulldog Puppies Are Tops!

Recently, everyone at TC Public Relations participated in a team building exercise that our high energy Melissa planned for us. The goal of the exercise was to find eight things the team had in common (it was too bad that…

Public Relations for Pirates and Terrorists

When I read about Osama bin Laden wanting to convince Muslims they should hate President Obama, around the time he was to deliver a speech in Saudi Arabia, I thought the bad guys are a new category of “people groups”…

Spector Found Guilty of Second-degree Murder and First Degree Bad Taste

I’ve been following the sad case of music producer Phil Spector who was convicted on April 13 of second-degree murder in the shooting death of actress Lana Clarkson at his mansion six years ago. Our agency does public relations work…

Download Some Free Publicity 100 Years Later

Last week I spoke on the topic “Media Relations in a Virtual World” at a national conference for the American Bar Association. I had fun learning what bar associations do to promote their organizations. Although at some point, I made…

The “Fiction” About Book Publishing

This week I’ll have the privilege of speaking at the Medill School of Journalism at Northwestern University. I always consider it an honor when I am asked to share what I’ve learned with students. The course is called, “The Art…

? The Death of Public Relations Agencies and Old-Media ?

Everything else is crashing in the business world, why not public relations agencies? After all, most businesses need to pay rent, meet payroll, and cover shipping costs of their products. Who needs some hacks in the backroom banging out a…

Killing Calories

The theme song from the movie M*A*S*H was titled Suicide is Painless. However, when Pepsi decided to create an advertising campaign with the lone calorie in its Pepsi Max committing suicide, it caused Pepsi much painful public relations. To Pepsi’s…

The Mouse With Wine-Flavored Cheese

I want to thank a story from the Wall Street Journal that made this posting much easier. It talks about how Chuck E. Cheese (and many times booze filled environments) is getting bad publicity because in 12 cases since January…

Step on a Crack, Break Your Mother’s Motrin

Note sure if this title dates me. When I was a child it there was an expression we said to each other, “step on a crack, break your mother’s back.” The idea was that you would avoid stepping on cracks…

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