Public Relations Articles
The 100 Year Old Virus
One of my colleagues, Bill Moller sent me a link to a posting: 2o Winning Elements of a Viral Campaign. At the top of the list were topics on humor, edginess and brevity. It’s funny because when I mentor public…
Bar Tenders and Loud Mouth Lawyers
An article in the New York Times made the rounds about lawyers that have made online social media part of their legal strategy. However, many have failed to recognize the risks they face when they forget limits set by the…
Me and Lou Albano and a Bottle of Whiskey
I have some sad news to report: Lou Albano is dead. You might ask, who is he? Lou was a professional wrestler and managed other wrestlers. He even played Cindi Lauper’s father in her music videos. As a child, my…
Law Firm Taglines: Tasteful and Tacky
Any legal marketing professional will tell you how they feel the home page artwork for many law firms makes them cringe. That’s because so many use almost identical stock photos of court houses or scales of justice. (What justice, I…
PR Rules from Kindergarten
A good friend I made initially from on-lines communications is Dr. Toy. She is one the people I respect most when it comes to children and play. I even contacted her when my wife was pregnant to get advice on…
SueEasy is NotSo Great
Law.com’s “Legal Blog Watch” has a terrific posting about SueEasy.com. It’s a matching Web site service for clients and lawyers that allows potential litigants to post grievances and wait for responses from attorneys with offers to represent them. It also…
There’s Always Time to Get High in Kentucky
When you do a Google search for “Kentucky,” ironically, the top listing is not for the tourism office or even the official site for the state. Rather the bulk of the links are related to the Kentucky derby. So I…
The Yo-Yo and Public Relations
Recently the Wall Street Journal had a story about the return of the yo-yo. When I was a kid, I loved yo-yos. The Duncan brand had such an assortment. Status among peers was determined by how many Duncans you owned.…
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