When you do a Google search for “Kentucky,” ironically, the top listing is not for the tourism office or even the official site for the state. Rather the bulk of the links are related to the Kentucky derby. So I was a surprised when I saw an Associated Press story in Yahoo! News today about…
There’s Always Time to Get High in Kentucky Read More »
Recently the Wall Street Journal had a story about the return of the yo-yo. When I was a kid, I loved yo-yos. The Duncan brand had such an assortment. Status among peers was determined by how many Duncans you owned. However, for me, my yo-yo fame was determined by off-brand yo-yos in the shape of
The Yo-Yo and Public Relations Read More »
Recently, everyone at TC Public Relations participated in a team building exercise that our high energy Melissa planned for us. The goal of the exercise was to find eight things the team had in common (it was too bad that EVERYONE did not share my love of pizza). As it turns out, we all had
French Bulldog Puppies Are Tops! Read More »
When I read about Osama bin Laden wanting to convince Muslims they should hate President Obama, around the time he was to deliver a speech in Saudi Arabia, I thought the bad guys are a new category of “people groups” that seek publicity. Add this latest news to the publicity seeking pirates from Somalia. It’s
Public Relations for Pirates and Terrorists Read More »
I’ve been following the sad case of music producer Phil Spector who was convicted on April 13 of second-degree murder in the shooting death of actress Lana Clarkson at his mansion six years ago. Our agency does public relations work for law firms and I’m going to ask one of our clients, “How do they
Spector Found Guilty of Second-degree Murder and First Degree Bad Taste Read More »
Last week I spoke on the topic “Media Relations in a Virtual World” at a national conference for the American Bar Association. I had fun learning what bar associations do to promote their organizations. Although at some point, I made a joke about the news value of a Texas judge shooting a lawyer in court
Download Some Free Publicity 100 Years Later Read More »
This week I’ll have the privilege of speaking at the Medill School of Journalism at Northwestern University. I always consider it an honor when I am asked to share what I’ve learned with students. The course is called, “The Art and Craft of Writing Nonfiction Books.” My topic is “Blogging Your Way to the Bestseller
The “Fiction” About Book Publishing Read More »
Everything else is crashing in the business world, why not public relations agencies? After all, most businesses need to pay rent, meet payroll, and cover shipping costs of their products. Who needs some hacks in the backroom banging out a press release in a format that has not changed in almost a hundred years? Don’t
? The Death of Public Relations Agencies and Old-Media ? Read More »
The theme song from the movie M*A*S*H was titled Suicide is Painless. However, when Pepsi decided to create an advertising campaign with the lone calorie in its Pepsi Max committing suicide, it caused Pepsi much painful public relations. To Pepsi’s credit, their director of social and emerging media, contacted the media, including Advertising Age, to
